Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Breanna –
This is a cheap handheld. While there is no such things as a clone r36, you can’t clone open-source, some factories use cheap parts on hand and just produce junk.
So the system is absolute garbage. It uses a unmodifiable OS called H.OS and there are no settings. You also cannot connect to the internet. The OS is easy to use. But its so simple it should be. The listing claims 8 gigs, like a proper R40 Pro should have. But on opening the unit it clearly shows Samsung 512mb of RAM, which is a very bad sign. The board is a r36 v2.6 which means there is no options to upgrade the OS, and it is a very, very low quality board. It claims a 3800mAh battery but it only has a 3000mAh battery. It would likely give about 5 hours of heavy use of simple old games. Game variety leaves much to be desired. Alot of non English and bad games. Nothing iconic that isn’t Nintendo. Poor selection of PSX. It will run some games OK. The SD card is a 128gb, but like 70gb is completely unallocated and unusable unless you know how to partition. The buttons are OK, the shoulder buttons are real clicky which the r40 should have upgraded shoulder buttons. Now these actually do use the rk3326 which is a good but cheap processor. It claims to be able to fast charge but the instructions explicitly says it cannot even use a fast charger cable.
The issues,
Its claims to connect to the internet but cannot. Even with a wifi dongle.
It claims to be an r40 pro+ but doesn’t have v12 of the r36 board.
It has r36s v2.6, the worst board avalible to handhelds.
It claims 8 gigs of RAM but only has 512mb (the box claims 2 gigs).
The pictures show and claim a 4″ screen but only has a 3.5″. The r40 has a 3.5″ the r40 pro has a 4″.
It claims a 3800mAh battery but only has a 3000mAh battery.
It cannot run PSX or PSP games well.
It cannot be upgraded.
You HAVE to use the desktop to add games.
Bad shoulder buttons.
This version is notorious for the screen ribbon coming disconnected.
The SD card is limited to 50gb with the rest unallocated and unusable.
It requires a slow charger, meaning none of your owned charging cables are likely to work. It does come with one.
The box says it is a r40, not a R40 Pro. Completely different models.
The price is ridiculously high for this handheld. Especially because it is out of date, doesn’t have a decent OS, or any of the features of a R40 pro.
Aaron –
This is an incredible thing to own! I can’t say that every games works or that it will have titles your looking for but I was shocked! Out of 42000 pre loaded games there’s so much on here!!! The battery life is crazy long and it’s a very durable case. You feel like your holding something. Not some cheap plastic thing! Very happy with my purchase!!
Renee –
So first, I am not a technology expert by any means, so please view the reviews that mention those stats to get the full picture! As someone who just casual enjoys gaming, plays on consoles and computers, this is a great handheld for just enjoying old games or passing along to the kiddos for something to do. It comes preloaded with over 500 games so there is something for everyone to play. There is an option to favorite the games so they go in their own folder, this is helpful because none of the games have their correct name… they are all made up names. I’ve had a few games where the games just don’t open or they are unplayable, which sucks. I also got stuck on a load screen and was unable to restart the console for a good half hour of trying. The battery also drains fairly quickly but easy to recharge. Overall though, looks as pictured, the screen is fantastic, buttons and other controls work great. I have yet to come across a game that uses the back buttons but I suppose there are some? Good little handheld for passing the time.
If you are looking for pokemon, it is not on here so you would have to load it yourself!
Breanna –
I am reviewing this as someone who only casually played games growing up and now mostly plays modern games on Xbox. I have never owned a handheld gaming device before, so I cannot compare it to others, but I am genuinely impressed with this one. It comes preloaded with an enormous selection of games from many consoles and regions, which makes it fun to explore and surprisingly nostalgic. The screen quality is excellent, and the controls feel responsive and comfortable once you get the hang of them. It did take a minute to learn some basics, like pressing Menu and Select together to exit a game, but overall it is easy to use.
One thing to note is the volume. It gets extremely loud, and even the lowest volume setting feels a bit loud to me. That aside, this is a great little device for travel, casual couch gaming, or just revisiting older games. It would make a fun gift for anyone who enjoys video games, whether for nostalgia or simple entertainment.
Price Comparison and Value: At $50, this feels reasonably priced for what you get. Similar retro handheld consoles with large game libraries and IPS screens often range from about $40 to $80 depending on brand, build quality, storage size, and emulator support. Cheaper options usually have smaller screens, fewer emulators, or weaker batteries, while higher-priced models may offer better customization or brand recognition. Considering the large storage, number of games, screen quality, and overall performance, this sits comfortably in the good-value middle range for retro handhelds.
Lost in the Desert –
It works fine. I had to replace the first device because it it couldn’t read the TF card to boot, but the replacement process was trouble-free.
It comes with a bunch of device emulators and games, but the most recent emulator is the GBA, and most of these devices have better emulators.
The games are a bit lacking too. Lots of actual, real games, but about half are in Japanese and are very obscure.
Some of the games didn’t load or had technical issues, but mostly it was fine.
The screen and buttons are good, nothing special. And it has the capability of loading more ROMs and such, so if you put in the work you can make this work really well for you.
But out of the box it’s disappointing.