Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Big Red –
A gift
Amazon Customer –
I mean Jason Tatum is on the cover what’s better than that! High recommend
Jennifer El-aile –
Our son is a basketball fanatic and we upgraded from NBA2k24 to NBA2k25 and my son wants to play all the time. Graphics are great, new line up is up to date. Only con was you have to start over with your “my player” because it doesn’t get carried over.
Tiffany Jenkins –
Our boys loved it
Michelle –
Good deal and fast service happy
Holly Crouse –
My son’s love this game. I originally ordered the X series and had to exchange it for Xbox one. So just make sure you order the correct system compatibility. The game has great details and graphics. It makes you feel like your on the court.
Kindle Customer –
Good Quality Product
SAHM Whooty –
Brand new condition. Played well. Was a gift for Hubby Christmas last year. He’s enjoyed!
Lovenia Morrill –
Great game, like the other editions. Nice updates with current players and stats.
Jorge –
Muy buen producto y exelente servicio