Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Gail Jennings –
My grandchildren love them
Aafira Muneer –
I loved it more than my kid! It was multiple gaming options. Safe for eyes. Good battery life.
Danielle Giordano –
My kids love it. 4 stars because I think it’s annoying and I had to replace it already (been only a few months), but honestly worth the replacement.
Abby –
Screen stops working after a few minutes of game play. Slowly turns darker and darker until the screen is black. Defective product. Junk
Lindsey –
I’ve been giving this to my 3 year old to encourage potty training, and even though he can’t really play anything due to his skill level, it’s easy enough to operate he’s got that part down!
Lea Ann Reynolds –
Great gift for my five year old grandson! He opened it and started playing immediately!
Sue B. –
My grandkids love this device for handheld games, and use it all the time for car roadtrips!
Jenna C –
I gave these to my sons (4 and 9) for Christmas. They have been a hit! They remind me of a Gameboy from when I was a kid. I like how compact they are so they easily fit in bags and can easily be taken on the go.