Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Aldo Moreno –
Excelente juego
Reggie Russell –
So far have no.complaints about the game the graphics are great I’m having a blast ?.
Dave Stevens –
As an avid fan of the NBA 2K series, I was eager to jump into NBA 2K25 on the Xbox Series X, and overall, it doesn’t disappoint. The game offers an impressive combination of realistic graphics, engaging gameplay, and updated features. However, it feels like some elements could use more innovation. Here’s a detailed breakdown:
Graphics and Presentation – Next-Level Realism
The first thing that blows you away is the visual quality. NBA 2K25 on Xbox Series X looks absolutely stunning. Player models are hyper-realistic, right down to the sweat, tattoos, and facial expressions. The arenas, crowds, and lighting all contribute to an immersive, broadcast-like experience that rivals real-life NBA games. The attention to detail in everything from the players’ sneakers to the court reflections is top-notch.
The animations are smoother than ever, making gameplay feel fluid and natural. Players’ movements—like footwork, dribbling, and jump shots—are more responsive and lifelike, thanks to the enhanced power of the Xbox Series X.
Gameplay – Fun and Engaging, but Familiar
The core gameplay is as solid as ever. Player controls feel sharp, and the game is highly responsive, making it satisfying to drive to the basket, hit a step-back three, or execute a flashy pass. The new ProPLAY system, which incorporates real NBA footage into gameplay animations, adds a fresh layer of authenticity. Signature moves and styles are instantly recognizable for big-name players.
However, while the mechanics are polished, the gameplay feels somewhat similar to previous installments. If you’ve played NBA 2K24 or 2K23, you’ll notice some tweaks and improvements, but nothing that significantly changes the experience. That said, the MyCareer and MyTeam modes remain fun and addictive, especially for fans of player progression and fantasy team-building.
MyCareer Mode – Great Story, but Microtransactions are Back
The MyCareer mode continues to be a major draw, with a fresh new storyline and more immersive cutscenes that let you shape your player’s path to NBA stardom. However, the reliance on VC (Virtual Currency) remains an issue. If you don’t want to grind for hours, you’ll find yourself needing to purchase VC to level up your player faster. This can make the early part of the game frustrating, as you feel underpowered compared to other players online who’ve invested in VC.
The expanded City is a nice touch, with more activities and places to explore, giving it an open-world feel. But again, there’s nothing revolutionary here if you’ve played the previous versions.
MyTeam – Still Addictive but Needs New Features
MyTeam remains highly engaging, offering endless customization options for creating your dream lineup of past and present NBA stars. The addition of new card tiers and challenges keeps things fresh, but like MyCareer, microtransactions play a big role here too. Grinding for the best players without spending money can take a long time, and some fans might feel the game leans too heavily into pay-to-win elements.
Online Play and AI – Competitive, but Some Issues
Playing online with friends or going head-to-head with players around the world is smooth, with minimal lag. The matchmaking system seems improved, as I’ve found it easier to get matched with players of similar skill levels.
That said, the AI in single-player modes can be hit or miss. Opponents tend to alternate between being too predictable or unrealistically difficult. Teammate AI, especially in MyCareer, still suffers from occasional lapses in decision-making, like poor defensive rotations or bad shot selection.
Sound and Commentary – As Authentic As It Gets
The commentary in NBA 2K25 is outstanding, as always. The team of announcers keeps the game lively and feels just like you’re watching an actual NBA broadcast. Sound effects, from the swish of the net to the squeaks of sneakers on the court, are also incredibly realistic.
Final Thoughts – A Great Game, But Ready for a Bigger Leap
NBA 2K25 is a fantastic basketball sim that continues to lead the genre. The graphics, animations, and core gameplay are excellent, and the ProPLAY system brings more authenticity to the experience. However, the game could use more bold innovations to really set it apart from its predecessors, especially in terms of new gameplay mechanics and modes.
If you’re new to the NBA 2K series or upgrading from an older version, you’ll be blown away by the sheer quality and immersion this game offers. But for long-time players, while NBA 2K25 is certainly a polished product, it might feel like more of the same. Highly recommended for basketball fans, though be prepared for the familiar presence of microtransactions.
Robyn white –
Fun game to play
David –
Awesome game, hours of fun. Lone complaint after months of play, settings can be a pain when playing a quick match. But over all great
Joshua thomas –
Works, good price buy buy buy
Andrew –
NBA 2K25 looks stunning on the Xbox Series X. The graphics are next-level. Player models, lighting, and court detail are so realistic that it feels like you’re watching a live broadcast. As a longtime 2K player, I can confidently say this year’s version delivers. The presentation is top-tier, with smooth gameplay and broadcast-quality visuals that pull you in. If you’re a basketball fan or sports gamer, this is a must-have.
Jessica –
Nice game. Good quality l. Loads good and has all the features
Faith A –
Bought as a gift and the recipient said it has been great. No issues with the game at all and I will definitely be ordering again for future gifts.